Snack companies are openly celebrating 4/20 thanks to DOGE

US-based meat snack Slim Jim is the latest food brand to jump into the crypto space by promoting the meme-centric cryptocurrency Dogecoin.

In a tweet today, Slim Jim announced it launched its own intangible token, or NFT, with the Dogecoin (DOGE) Shiba Inu on the face of the moon beneath a rocket ship with the body of the sleek meat snack. The NFT offering follows a rage of tweets since February – the sheer number of which could make even Elon Musk jealous – on which Slim Jim posted pro-DOGE memes, messages, missile ships and crypto-related hashtags ahead of Doge Day on his more than 96,200 followers.

At the time of publication, the highest bid for Slim Jim’s NFT, available through the OpenSea online marketplace, is currently 0.06 Ether (ETH), or approximately $ 136. Four crypto users have made offers on the rocket ship special edition piece. “, with the auction ending on Saturday. Slim Jim said it would donate 100% of the NFT’s net proceeds, as well as an additional $ 10,000 to the nonprofit World Class Kitchen.

“Since our Twitter-focused DOGE efforts began in February, we’ve nearly quintupled our Twitter community (from 22K to nearly 100K),” a Slim Jim spokesperson said in an interview with news channel Benzinga. “We have reached a new yet tangential audience on Twitter by relying on this and the Doge community.”

Twitter accounts of major candy and snack brands have been particularly active during Dogecoin’s recent price hikes. However, some speculate that, like others, Slim Jim may not be so much optimistic about the token as the date Doge Day falls. April 20 is known in the United States as the day when marijuana enthusiasts celebrate their love for the intoxicating plant by smoking it and (let’s face it) snacking heavily on junk food.

While 420’s well-known recreational activities have benefited these brands for years, Doge Day seems to have provided them with the perfect excuse to openly celebrate this still controversial holiday, while the reasons for doing so maintain an air of plausibility.

In addition to Slim Jim, two major brands produced by the confectionery company Mars – Snickers and Milky Way – have also pushed DOGE on social media. The chocolate bars included messages encouraging the price of the token not to go “to the moon” but rather “to the Milky Way,” and even a mockup of the Dogecoin dog, token, and rocket ship on a Snickers wrapper.

While the hashtag “DogeDay” is trending today, the token price has dropped more than 11% in the last 24 hours to $ 0.34 at the time of publication. Many pro-Dogecoiners aim for the price of the token to eventually reach $ 1, perhaps driven by social media sentiment and DOGE purchases.