The coronavirus pandemic has boosted the virtual entertainment industry and opened up an opening for blockchain-based ventures to tie leisure to the growing market for intangible tokens, or NFTs.
On April 26, metaverse casino Decentral Games and veteran Ibiza club Amnesia announced their new partnership and the launch of two virtual Amnesia dance floors called “Amnesia Experience” and “Amnesia Hype.”
The partners expect to generate at least $ 10 million from the venture this year, largely from ticket sales, NFTs, and ad revenue. Each will receive 45% of the revenue and allocate the remaining 10% to an unnamed event organizer, with whom negotiations are ongoing.
Going out in Ibiza without Ibiza responds to a trend that has brought other leisure activities, including casinos and gaming, into the virtual world.
Decentral Games has plans to provide partygoers with real-time music events with live streams from famous DJs. It, meanwhile, will pitch the virtual dance floor as an attractive online site for advertisers to lease and also launch an Amnesia merchandise store within the club that sells NFTs linked to electronic music, DJ signatures and in-game accessories tailored to the metaverse. Decentral Games founder and CEO Miles Anthony said, “There has been a shift in the way people attend music events today,” commenting:
“We’ve seen an increase in people joining our Decentral Games community when we held our recent event with live performances from DJ NIGHTMRE. Our next event for the launch of our […] The Atari-themed casino with the platinum-selling live performance of DJ Dillon Francis is expected to break the record number of users. “
A full line-up of DJs and artists is expected to be announced in the future, with $ DG token holders offering “meet and greet” capabilities. Decentraland’s native token MANA is currently up nearly 9% on the day, according to CoinMarketCap, trading around $ 1.20. Following last month’s news of the company’s partnership with popular game maker Atari, MANA had gained more than 30% in value.